Puma Focus on the creating content about Sports related
activities and promote their products with great endorsements.
Usain Bolt is
one of their brand ambassadors.
Under Armour Also follows the same strategy.
The good example of their content marketing campaign is when they started
posting behind the scenes videos of Steph curry.
Putting discounts like coupons and promoting them on social
media can be helpful for Under Armour. For example if they want to increase the
sales for Steph Curry shoes, Curry Ones and Curry twos. They should give away coupons
online on Stephen Curry’ Birthday.
This will Increase demand for his shoes in
basketball lovers. This strategy can be used in every game they support.
Posting
or giving away coupons on social media can be helpful because it will give
Under Armour a two-way conversation and help them understand their market in a
better way.
These kinds of coupons can be promoted on Facebook or any other
social media during the playoffs. The better way to gain audiences would be
posting these on Facebook and Twitter.
