Puma fan page analysis

Puma has many fan pages but the best ones that I found are Puma Football and Puma running. People who like sports can expect latest news about the new sports shoes and news about their favourite players. Puma facebook page is about Football they post all of the new launched cleats for soccer. Most of the content is based on soccer cleats. Twitter page is based on Running shoes and instagram is all about training yourself.  Instagram posts are promoting faster training, and how to get stronger.

Facebook page - https://www.facebook.com/PumaFootball/  this page has about two million likes.

Twitter Page - https://twitter.com/PUMARunning?lang=en this page has more than 68k followers

Instagram page - https://www.instagram.com/pumatraining/ this page has 35 thousand followers

Puma vs Under Armour Youtube analysis

Under Armour has 111,688 subscribers and all of the videos are mainly focused on commercials and promoting their products. They post every week. They post a video of ballet dancer. Misty Copeland's destiny was not to be a ballerina. This video has more than 9 million views and 32,086 likes. This video was popular amongst Under Armour fans because it gives them motivation. They feel that if Misty can do it, we can do it.  

On the other side, Puma has 147,207 subscribers. And their main focus is on posting videos related to sports like soccer, racing, golf. They post once or twice every week. They posted a video promoting soccer and soccer shoes by puma. The keywords they chose for this post are Choosepower, Evopower. This post has 286,263 views and more than 2 thousand comments.

Puma vs Under Armour Instagram Analysis

There are almost 2 million followers of Puma on Instagram and Puma follows more than 600 people. Out of 1773 posts, 90 percent of the content they post on instagram is celebrity endorsements. Their description on this platform is,”#Foreverfaster. Changing the since1948”.  

Moreover, there is a link to their website, Puma.com.  Kylie Jenner promotes Puma fierce. This post has 59 thousand likes and 2 thousand comments. In addition, in another post they showed a video of Rihanna saying that, “My models are lit”. She explains how she is promoting her designed cloths with puma. This post has more than 23k likes and 2000 comments. 

The reason behind the success of these two posts is that Rihanna and Kylie Jenner Both are popular celebrities and have big fan base.

On the other hand, Under Armour also has 2 million followers on Intagram. And all of their post includes pictures and videos. They support players, teams and motivate people. Their description area says, under armour rules. 

The famous and most liked posts are:

• ·         Picture of baby Stephen Curry celebrating birthday. This post was liked by 26 thousand people
• ·         Picture of Steph Curry basketball shoes, Curry twos. This post was liked by 29 thousand people

People liked these posts because everyone loves Steph Curry.

https://www.instagram.com/p/BC56IN7Cw9x/?taken-by=puma

https://www.instagram.com/p/BCitn6liw7f/?taken-by=puma

https://www.instagram.com/p/BC9RtPvvIs6/?taken-by=underarmour&hl=en

https://www.instagram.com/p/BC8XKGTPIqq/?taken-by=underarmour&hl=en

Under Amour vs Puma twitter analysis

Under Armour have 593K followers on twitter and more than 12k tweets. Under Armour tweet everyday and most of the times they use hashtags like #Ruleyourself. Their tweeting strategy is great, they promote their products, shows motivational videos, they also tweeted what their CEO advised to small entrepreneurs.

·         .@UnderArmour founder and CEO Kevin Plank have this advice for young entrepreneurs #sxsw2016. This is successful because their CEO gave motivational advice to small entrepreneurs. It has 309 likes and 264 retweets.

·         Share the rule you live by w/ #RuleYourself & @UnderArmour for a chance to be in a UA documentary. Details in bio. This tweet has 789 retweets and 1.9k likes. The reason behind the success of this tweet is that it offers youngsters to be in the documentary. 

      Puma has about 1.37 million followers and approximately 60 million tweets. They promote their products and provide some throwback pictures and music videos. They use 50/50 rule quite well. They do not have any consistent hashtags that they used in their tweets but they tag celebrities in their post. For example one of their successful tweets, they tagged Asafa Powell who is a Jamaican Sprinter which enhanced the popularity of this tweet. They also used hashtag #Foreverfast in this post.

Another popular tweet occurred when they informed people about Slip on and strut. The Trainer by @rihanna drops 10 AM (US: 10 AM EST) on http://PUMA.com/Rihanna . #FENTYxPUMA. This video is an endorsement of puma by Rihanna. This post has 306 retweets and 392 likes.

These posts were successful because of the celebrity popularity

Under Armour vs Puma Facebook analysis

Under Armour Facebook page has 4,285,039 likes. Under Armour like to keep their facebook page updated and post everyday or twice a day with all kinds of content. Under Armour share promotional videos, motivational Videos. They usually post updates on upcoming games and how they support American teams. They use 50/50 rule quite often means they don’t only promote their product on their social media but also support teams and provide some interesting data on latest trends. Some of the key words that they use are, “Rule yourself,Rule,Play formore”, Etc.

Here are the two most of the successful post they had on facebook

·         They posted behind the scenes video of Michael Phelps.  And had more than 200k views, 2000 likes. This post was successful because Michael Phelps is very famous and his fans love to watch his videos and uncut scenes.

·          They posted the video of Dwayne Johnson promoting the Project rock bags. This post has about 12k views and the reason this post was successful because Rock motivates people.

Puma has 15,068,944 likes on Facbook. Puma post everyday on their facebook page. All the posts are related to promotions and sportswear. They also focus on 50/50 rule. And some of the main key words you can find in their posts are faster forever, Choose speed Etc.

The two most successful posts are

·         Rihanna changing the game in footwear and promoting her own designed shoes. This post was successful because of Rihanna’s fan base.

·         "The set was inspired by nature" Rihanna on her stunning set for‪#‎FENTYxPUMA at ‪#‎NYFW. This is the video that they post featuring Rihanna and has more than 220K views.