Under Armour Facebook page has 4,285,039 likes. Under Armour
like to keep their facebook page updated and post everyday or twice a day with
all kinds of content. Under Armour share promotional videos, motivational
Videos. They usually post updates on upcoming games and how they support
American teams. They use 50/50 rule quite often means they don’t only promote
their product on their social media but also support teams and provide some
interesting data on latest trends. Some of the key words that they use are,
“Rule yourself,Rule,Play formore”, Etc.
Here are the two most of the successful post they had on
facebook
·
They posted behind the scenes video of Michael
Phelps. And had more than 200k views,
2000 likes. This post was successful because Michael Phelps is very famous and
his fans love to watch his videos and uncut scenes.
·
They
posted the video of Dwayne Johnson promoting the Project rock bags. This post
has about 12k views and the reason this post was successful because Rock
motivates people.
Puma has 15,068,944 likes on Facbook. Puma post everyday on
their facebook page. All the posts are related to promotions and sportswear. They
also focus on 50/50 rule. And some of the main key words you can find in their
posts are faster forever, Choose speed Etc.
The two most successful posts are
·
Rihanna changing the game in footwear and promoting her own
designed shoes. This post was successful because of Rihanna’s fan base.
·
"The set was inspired by
nature" Rihanna on her stunning set
for#FENTYxPUMA at #NYFW. This is the video that they post featuring
Rihanna and has more than 220K views.
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