Under Armour has 111,688 subscribers and all of the videos
are mainly focused on commercials and promoting their products. They post every
week. They post a video of ballet dancer. Misty Copeland's destiny was not to be a
ballerina. This video has more than 9 million views and 32,086 likes. This
video was popular amongst Under Armour fans because it gives them motivation.
They feel that if Misty can do it, we can do it.
On the other side, Puma has 147,207 subscribers. And their
main focus is on posting videos related to sports like soccer, racing, golf.
They post once or twice every week. They posted a video promoting soccer and
soccer shoes by puma. The keywords they chose for this post are Choosepower, Evopower. This post has 286,263 views and more than 2 thousand comments.
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