Under Armour have 593K followers on twitter and more than
12k tweets. Under Armour tweet everyday and most of the times they use hashtags
like #Ruleyourself. Their tweeting strategy is great, they promote their
products, shows motivational videos, they also tweeted what their CEO advised
to small entrepreneurs.
·
.@UnderArmour founder and CEO Kevin Plank have this advice for
young entrepreneurs #sxsw2016. This is successful
because their CEO gave motivational advice to small entrepreneurs. It has 309
likes and 264 retweets.
·
Share the rule you live by w/ #RuleYourself & @UnderArmour for a chance to be in a UA documentary. Details in bio. This tweet has 789 retweets and 1.9k likes. The reason behind the
success of this tweet is that it offers youngsters to be in the documentary.
Puma has about 1.37 million followers and approximately 60
million tweets. They promote their products and provide some throwback pictures
and music videos. They use 50/50 rule quite well. They do not have any
consistent hashtags that they used in their tweets but they tag celebrities in
their post. For example one of their successful tweets, they tagged Asafa
Powell who is a Jamaican Sprinter which enhanced the popularity of this tweet.
They also used hashtag #Foreverfast in this post.
Another popular tweet occurred when they informed people about
Slip on and strut. The Trainer by @rihanna
drops 10 AM (US: 10 AM EST) on http://PUMA.com/Rihanna . #FENTYxPUMA. This video is
an endorsement of puma by Rihanna. This post has 306 retweets and 392 likes.
These posts were successful because of the celebrity
popularity
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