Thursday, 24 March 2016

Puma vs Under Armour Instagram Analysis



There are almost 2 million followers of Puma on Instagram and Puma follows more than 600 people. Out of 1773 posts, 90 percent of the content they post on instagram is celebrity endorsements. Their description on this platform is,”#Foreverfaster. Changing the since1948”.  

Moreover, there is a link to their website, Puma.com.  Kylie Jenner promotes Puma fierce. This post has 59 thousand likes and 2 thousand comments. In addition, in another post they showed a video of Rihanna saying that, “My models are lit”. She explains how she is promoting her designed cloths with puma. This post has more than 23k likes and 2000 comments. 

The reason behind the success of these two posts is that Rihanna and Kylie Jenner Both are popular celebrities and have big fan base.
On the other hand, Under Armour also has 2 million followers on Intagram. And all of their post includes pictures and videos. They support players, teams and motivate people. Their description area says, under armour rules. 

The famous and most liked posts are:
  • ·         Picture of baby Stephen Curry celebrating birthday. This post was liked by 26 thousand people
  • ·         Picture of Steph Curry basketball shoes, Curry twos. This post was liked by 29 thousand people

People liked these posts because everyone loves Steph Curry.





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